View
At Studio Innate Ltd we’re very good at keeping secrets. You trust us with your details, and we take that seriously. No gossip, no drama.
This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect when you use our websites, shop with us, or interact with our services.
We may update this Policy from time to time, so it’s worth checking back occasionally for the latest version.
Studio Innate Ltd (“we”, “us”, “our”) is the data controller for your personal data.
Company name: Studio Innate Ltd
Company number: 10103534
Website & shop: shop.studioinnate.com and related sub-pages
Contact email: info@studioinnate.com
We are based in the United Kingdom and process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect information about you when you:
Browse or use our website and online editor
Place an order for digital products or subscriptions
Create and use a customer account
Subscribe to emails, freebies, discounts, or perks
Join our affiliate / contributor / “Open a Shop” programmes
Interact with our marketing or ads
Contact us by email, form, or support channels
Some of this data is provided directly by you, and some is collected automatically via cookies and similar technologies.Studio Innate
Depending on how you use our site, we may process:
Account & contact details
Name
Email address
Billing address and (where needed) limited location information
Login details (username, hashed password)
Order & subscription data
Products purchased and licence type
Order date, value and currency
Subscription plan and status
Download history and access entitlements
Payment data
We do not store your full card details.
Payments are processed securely by third-party providers such as Stripe and PayPal, who process your payment information on our behalf.
Online editor & service usage
Basic usage data (e.g. which tools or mockups are accessed, timestamps)
Technical data such as IP address (in anonymised or truncated form where possible), browser type, device type, and similar diagnostics
Marketing & communications data
Email preferences and whether you’ve opened or clicked our emails
Your responses if you take part in surveys, feedback, or promotions
Analytics & advertising data
Aggregated information on how visitors use the site, which pages are visited, approximate location (country/region), and traffic sources
Cookie IDs and similar identifiers used for analytics and advertising (where you have consented).Studio Innate
We do not intentionally collect special category data (such as health information, political opinions, or similar sensitive data), and we don’t knowingly collect data from children.
We process your data for the following purposes:
To run our shop and provide what you’ve bought
Processing orders and payments
Providing downloads, subscriptions, and access to the online editor
Handling refunds, licence questions, and support
Legal basis: performance of a contract; legitimate interests (ensuring the service runs smoothly).
To manage your account and relationship with us
Creating and maintaining your account
Showing your order history and downloads
Communicating about changes to our services, terms, or policies
Legal basis: performance of a contract; legitimate interests.
To send you marketing you’ve agreed to receive
Newsletters, product updates, offers, and freebies
Affiliate and contributor updates
Legal basis: consent (where required); legitimate interests (for existing customers, where permitted). You can opt out at any time.
To improve our website, products, and services
Understanding how people use the site and our mockup tools
Fixing bugs, improving performance, and developing new features
Legal basis: legitimate interests (running and improving our business); consent for non-essential cookies/analytics.
To show relevant advertising
Using cookies and similar technologies to measure and optimise advertising campaigns, where enabled through our cookie banner settings. Studio Innate
Legal basis: consent (for non-essential advertising cookies).
To comply with legal and regulatory obligations
Keeping records for tax and accounting
Responding to lawful requests from public authorities
Legal basis: legal obligation.
We use cookies and similar technologies to:
Make the website and checkout actually work (essential cookies)
Remember your preferences
Analyse how the website is used
Support advertising and marketing where you have consented
You can manage your cookie preferences through the cookie banner / settings on our website, and through your browser settings. If you disable certain cookies, some parts of the site may not function as intended. Studio Innate
For more detail, please refer to the cookie categories and descriptions presented in our cookie settings tool on the site.Studio Innate
We share your data only when necessary, and only with trusted third parties who process it on our behalf, such as:
Website hosting and infrastructure providers
Payment processors (e.g. Stripe, PayPal)
Email and marketing platforms
Analytics and tag-management providers (e.g. Google Analytics)Studio Innate
Customer support and helpdesk tools
Affiliate / contributor and e-commerce platform tools
Professional advisers (accountants, legal advisers) where needed
These providers are only allowed to use your data to provide their services to us and must handle it securely and in accordance with data protection law.
We do not sell your personal data.
Some of our service providers are based outside the UK and the European Economic Area (EEA), or store data in those locations. Where this happens, we ensure that appropriate safeguards are in place, such as:
Use of UK-approved standard contractual clauses, or
An adequacy decision for the destination country
We keep your data only for as long as necessary for the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. Broadly this means:
Orders and invoices: kept for at least the period required by tax and accounting law (usually up to 6 years).
Customer accounts: kept while your account is active; we may anonymise or delete after extended inactivity.
Marketing data: kept until you unsubscribe or after a period of inactivity, at which point we may delete or anonymise it.
Analytics data: retained in line with the settings of our analytics tools (for example, aggregated data for a limited period).
We may retain anonymised or aggregated data that no longer identifies you.
Under UK data protection law, you have rights over your personal data, including:
Right of access – to ask for a copy of the personal data we hold about you.
Right to rectification – to have inaccurate or incomplete data corrected.
Right to erasure – to ask us to delete your data in certain circumstances.
Right to restrict processing – to ask us to limit how we use your data.
Right to object – to object to certain types of processing, including direct marketing.
Right to data portability – to receive your data in a structured, commonly used format and to have it transferred to another controller where technically feasible.
You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO), if you’re unhappy with how we handle your data. We’d appreciate the chance to deal with your concerns first, so please do contact us in the first instance.
We use a combination of technical and organisational measures to protect your personal data, including secure servers, access controls, and encryption where appropriate.Studio Innate
However, no method of transmission over the internet is completely secure. Any transmission of data is at your own risk, and you are responsible for keeping passwords and account details confidential.
Our website may contain links to other websites. Those websites have their own privacy policies, and we are not responsible for their content, security, or practices. We recommend that you review those policies before providing any personal data to third-party sites.Studio Innate
Questions, comments, or requests regarding this Privacy Policy are very welcome.
You can reach us at: info@studioinnate.com
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date.
Last updated: 9 November 2025