Privacy Policy

A very private statement

At Studio Innate Ltd we are very good at keeping secrets. It’s crazy how much we know. But you’ll never know this. Why? Because we take the trust people give us seriously. No one likes a gossip.

Equally, we want to safeguard and preserve your privacy when you visit our site or communicate electronically with us.

This Privacy Policy explains what happens to any personal data that you provide to us, or that we might collect from you.

We do update this Policy from time to time so please do review this Policy when required. But seriously, it’s not a regular thing, so don’t come dashing back tomorrow hoping for a terrific new read, it’s very, very unlikely to happen.

The information that we collect

Our website is compliant with the General Data Protection Regulations (GDPR) adopted by the European Parliament in April 2018 and enforced by May 25th, 2018. The website uses Google Analytics (please click here to read their Privacy Policy) to collect and process the following information about you:

  • Details of your visit to this website & the resources that you accessed; including, but not limited to: traffic data, location data, hardware and software being used and other communication data. None of this information allows us to identify you specifically as an individual.
Use of Cookies

As mentioned above, we gather information about your computer for our services & to provide statistical information regarding the use of our website.

What are cookies? â€”  Cookies are small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

The information does not identify you personally. At all. It is statistical data about visitors & their use of this site. This statistical data does not identify any personal details whatsoever. Seriously, we don’t know if you are blonde, brunette or fiery red. (Although we’d LOVE to know).

We’re gathering information about the use of our website by using a cookie file. Again, this is nothing new, everyone’s at it. Cookies are downloaded to your computer’s hard drive automatically, it’s amazing. They help us improve our website & the service that we provide to you. Essentially, these funny little files, that you will not notice, help make things better for you. We think of them as tiny binary angels that flit between this website & your computer making everything better. Like the tooth fairy.

All computers, have the ability to decline cookies. This again can be done by activating a setting on your browser which enables you to decline the cookies. BUT! If you choose to decline cookies, you may be unable to access particular parts of our website & that would be a shame. But, ultimately, your choice. Do what you will.

Use of Your Information

Any information we collect & store directly relating to you is primarily collected when you enquire about our services using either our contact form or emailing us. This data is used to enable us to provide our services to you. We may use this information for the following purposes:

  • To provide you with information requested from us, relating to our products or services. Which is super handy.
  • To provide information on other products or services which we feel may be of interest to you. Which is super friendly.
  • To meet our contractual commitments to you. Which is just being super professional.
  • To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service. Which is good to know, yeh?

Data that is provided to us is stored on secure servers, behind massive locked and bolted gates where if your name is not on the list, will not let you in under any circumstances — So don’t worry, you are in safe hands

Sad, but true — the transmission of information via the internet is not completely secure — these screens have ears — therefore we cannot guarantee the security of data sent to us electronically. Even though we are really trustworthy, the internets are not. So, transmission of such data is therefore sent entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain parts of our site, you are responsible for keeping this password confidential. Like a pin number, or the address of that really sweet little place you don’t want ruined by all your friends going there all the time.

Third Party Links

You might find links to third party websites on our website! Exciting times, we know. Now… these websites should have their own privacy policies which you should check, some people are not as nice as we are. It’s exactly because we are nice and some people are not that we have to say that we do not accept any responsibility or liability for their policies whatsoever — why? We have no control over them. So if they are horrid in any way, it’s not our fault.

Access To Information

For your own knowledge, the really rather smart Data Protection Act 1998 ensures strict adherence to the 8 principles that underpin it. Data must:

• Be processed fairly and lawfully

• Be obtained only for specified, lawful purposes

• Be adequate, relevant and not excessive

• Be accurate and updated regularly

• Not be held for any longer than required

• Be processed according to the rights of the data subjects

• Be protected accordingly

• Not be transferred outside the European Economic Area (EEA), unless the destination complies with adequate protection criteria

and the General Data Protection Regulations (GDPR) gives you:

• the right of access to the information that we hold about you

• the right of rectification/correction of the information that we hold about you

• the right of erasure/to be forgotten

• the right of restriction on processing

• the right to object to processing

• the rights of portability/wanting your data

If this is applicable, bear in mind, that the information we have about you can be as dull as just your email address (after you emailed us and asked what typeface we use on the website). Now, we’re all busy, so we’d rather you didn’t swamp our inbox with stacks of demands for access to this stuff. But, should you wish to receive details that we hold about you relating to the above please contact us using the contact details below.

Data Mapping

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Contacting Us

Got a query? Loaded with comments? Desperate requests? No problem people! If it is regarding this privacy policy drop us a line at the ever reliable info@studioinnate.com â€” we’ll get our top people on the case ASAP.

If you’ve read this far, seriously, congratulations. You are part of an elite, a rare few, a tiny group of people who have ventured to the metaphorical outer hebrides of legal statements. We hope you found it useful, illuminating even, and who knows, possibly mildly amusing. Not often you can say any of that about legal copy. Now if you don’t mind, we’ve got to get back to doing what we do best — creating better brands.

This document was last updated on Jan- 07, 2021.

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